Job Description/Responsibility
- Collaborate with cross-functional business partners and stakeholders to understand Prime’s business objectives, product offerings, client utilization/adoption and history, and intended market positioning
- Translate business insights into marketing strategies and create messaging that is clear, defensible and differentiates Prime and our products and services in the market
- Plan, develop and implement marketing strategies, product launches and/or campaigns that support Prime’s brand and drive sales of Prime’s products, programs and services
- May lead a team in researching the best outreach method for each audience, and provide a justification for communication programs to reach each audience
- Provide writing expertise in support of company-wide initiatives; ensure Prime’s key messages are consistent throughout all marketing pieces
- Manage multiple projects and initiatives in order to prioritize effectively and meet deliverable dates, in collaboration with internal and external stakeholders
- May lead Marketing efforts related to product materials and campaigns, business development and sales (including Request for Proposal)
Education Requirements
- Bachelor/ Honors(Bachelor Degree in any Discipline) completed.
Additional Academic Requirements
- Bachelor’s degree in marketing, communications or related area of study, or equivalent combination of education and/or relevant work experience; HS diploma or GED is required
Experience Requirements
Minimum 5 years of experience is required.
Additional Experience Requirements
- 5 years of work experience in related marketing roles, including B2B marketing , product marketing and/or communications
Work Area
- Applicant should have experience of working in the following category(ies): Corporate Marketing
Industry Type
- Experience should include the following skills: Bank/Non-Bank Fin. institution
Job Location
Apply Instruction
Application Deadline: 13 Oct 2024
