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Execute and optimize content distribution strategy for GQ Recommends’ owned channels including site, newsletter, social and external collaborators
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Manage GQ Commerce production workflow, scaling production resources (freelance and internal) to meet the team’s publishing goals
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Collaborate with Edit, Audience Development, and Technology to optimize revenue opportunities across all GQ and GQ Recommends content
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Consistently increase commerce metrics across all channels including UVs, CTR, CVR and revenue
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Evolve and grow GQ Recommends ‘storefront’ model focusing on improved experience, engagement and technology enhancements
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Build content plans around tentpoles, franchises, and packages and new initiatives/categories
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Partner with commerce team stakeholders to manage day-to-day publishing schedule
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Oversee overall content production schedule to meet deadlines and quality assurance; establishing new workflows and efficiently maximizing output for internal and external resource
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Oversee lede art creation for all commerce stories, and collaborate with GQ’s design team to define art and photo strategy
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Plan, build, and deploy GQ’s commerce-focused newsletters and measure and report on performance to guide future strategy
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Work directly with Commerce product team to inform, implement, and evolve product creation enhancements as well as commerce template and tool upgrades
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Collaborate with Commerce Analytics team on ways to improve channel and category reporting to drive concrete action points and takeaways from insights
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Create and maintain production workflow guides, calendars, manuals, and process documentation
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Collaborate with partnerships team to ensure delivery of all committed programs, including timely execution and reporting dashboards
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Support photography content production efforts with fashion requests to ensure timely delivery of assets
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Build best-practice playbook to share across brands and markets to grow Conde Nast’s commerce business beyond GQ
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Additional duties as required, or as assigned by manager
