Job Description/Responsibility
- Involved in leading the strategic vision, market opportunities, pricing and profitability analysis, marketing activities and collaborating on sales strategies for a brand, product or service across all media, while collaborating with multi-functional teams and agency partners.
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- Develop marketing or branding strategies for specific customer segments (brokers, clients, consumers, providers), working with partners such as sales and product development; measure and optimize ongoing performance of marketing plans, including return on investment
- Develop and manage marketing, advertising, and branding campaigns, including working with internal creative team and external agencies; campaigns include a range of tactics such as digital advertising, print advertising, direct mail, and email campaigns
- Collaborate with communications managers to ensure positioning, promotion, and brand voice are aligned and effective
- Partner with business areas to explore, develop, execute, and gain adoption of new technologies, tools, and programs in the market and at the account-specific level
Education Requirements
- Bachelor/ Honors(Bachelor Degree in any Discipline) completed.
Additional Academic Requirements
- Bachelor’s degree in Business, Marketing, or related field or equivalent experience
Experience Requirements
Minimum 2 years of experience is required.
Additional Experience Requirements
- 2+ years’ experience in product or brand management or online marketing
Skills Requirements
- Understanding of brand management concepts and building/execution techniques
- Solid working knowledge of MS Office, PowerPoint, Word, and Excel
- Proven ability to develop and execute marketing strategies
- Ability to elevate the perception of our corporate brand and our company
- Excellent project management skills and experience managing large projects
- Proven track record of influencing constituents for optimal results
- Excellent organization skills, detail-oriented, and ability to multitask
- Excellent verbal, written, and interpersonal communication skills
- Flexible and able to change priorities and direction quickly and effectively
Work Area
- Applicant should have experience of working in the following category(ies): Corporate Marketing
Industry Type
- Experience should include the following skills: Hospital/Diagnostic Center
Job Location
Apply Instruction
Application Deadline: 16 Feb 2025
