Lifecycle Marketing:

• Build and execute lifecycle strategies, including onboarding refreshes, engagement loops, and rescue campaigns to foster deeper customer relationships.
• Use Braze or similar platforms to manage and implement campaigns across email, SMS, and push notification channels.
• Analyze data to inform strategies, optimizing for retention, engagement, and reactivation.

Acquisition and Campaign Execution:

• Support paid and organic channel efforts, including affiliate and social media campaigns.
• Contribute to creative development, focusing on visual storytelling, social content, and communication strategies.
• Partner with cross-functional teams to ensure cohesive campaign messaging and alignment with brand goals.

Collaboration and Resource Management:

• Collaborate with external contractors and internal stakeholders to deliver high-quality campaigns on time.
• Manage shifting priorities in a fluid environment while maintaining focus on key deliverables.

• Bachelor/ Honors(Bachelor Degree in any Discipline) completed.