Job Context
The Basic Books Group, a publishing division of Hachette, is seeking a Marketing Manager to join their team. Reporting to the Executive Director of Marketing, this individual will be responsible for creating and implementing marketing campaigns for a variety of non-fiction titles across our publishing imprints. The successful candidate will be able to adapt to an evolving environment, have strong communication skills, help drive continuous improvement, and thrive in a results-oriented workplace.
This is a NYC-based opportunity. Please note our current hybrid model is two days per week in the office.
Job Description/Responsibility
- Works closely with the Executive Director of Marketing, utilizing research and analytics to create, communicate, and implement marketing campaigns
- Independently runs marketing campaigns for select titles across the list
- Works with key stakeholders (author, agent, editorial, and publicity) during the planning phase to ensure cohesive, strategic, and creative marketing efforts
- Helps coordinates imprint sales presentations for seasonal meetings
- Communicates to both authors and internal clients thoughtful marketing, advertising, and sales updates and analyses leading up to, during, and after publication
- Collaborates on imprint focused branding, including social media, direct-to-consumer email campaigns, as well as print and digital advertising
Education Requirements
- Bachelor/ Honors(Bachelor Degree in any Discipline) completed.
Experience Requirements
Minimum 3 years of experience is required.
Additional Experience Requirements
- Minimum of three years of progressive marketing experience in book publishing
Skills Requirements
- Proficiency with social media platforms
- Proficiency in Microsoft Office
- Proficiency with Canva/InDesign experience is a plus
- Proficiency with WordPress is a plus
- Strong communication skills (verbal and written)
- Experience presenting in front of groups including internal meetings and with outside clients
- Proven ability to deliver timely, accurate work and demonstrate good follow-up and follow-through.
- Excellent organizational skills with the ability to multi-task, prioritize, and manage time effectively.
Work Area
- Applicant should have experience of working in the following category(ies): Corporate Marketing
Industry Type
- Experience should include the following skills: Media/Advertising/Event Mgt.
Job Location
Apply Instruction
Application Deadline: 20 Jan 2025
