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Email best practices for compliance, deliverability, and conversion
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Exceptional copywriting skills and an eye for great design
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Knowledge of CRM & other email systems, attribution models, audience segmentation, and lead scoring
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Business intelligence & analytics tools e.g Looker, Amplitude
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Understanding of A/B test design
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Strong analytical background with an exceptional ability to draw key insights from both quantitative and qualitative data
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Experience owning a numerical goal and driving projects to achieve that goal
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Experience in a cross-functional writing or growth role, specifically working between product marketing, analytics, design, brand, and product teams
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Critical lens for audiences and the ability to quickly and accurately turn generalized insights to actions
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Be able to think outside the box and devise creative tests
