Coordinating with the Integrated Marketing, Marketing Planning, Digital, Media, Consumer Insights, Legal and external agency teams to develop creative campaigns, strategies, testing scenarios, and provide creative recommendations to Creative Leadership at Verizon Value.
Partnering with cross-functional teams to understand the best insights and human truth to develop great creative work.
Participating with and supporting the Total Wireless creative team in leading the development of annual advertising/content, plans, and marketing objectives, including gaining alignment up to the VP level on all strategies and recommended initiatives.
Developing briefs for creative work in partnership with marketing strategy, the commercial and insights team, and lead briefing of creative agency partners.
Working with our creative agency to deliver creative content and assets for the brands, and optimize advertising campaigns to market that reflect deep understanding of brand positioning & strategy.
Being aware of brand proposition, messaging, and product proof points relevant to our audience targets and recommend what messaging should appear within various creative elements.
Staying up to date with in-market competitive campaigns, messaging, and creative to inform creative development and decision-making.
Having an understanding of the creative & campaign development process including strategy, development, execution, and measurement.
Working closely with the media team and agency to develop strategic testing for creative and track messaging placements and relevant data to help drive future creative decisions.
Supporting Creative Leadership and partnering with the digital team to develop communication programs (social, base and digital advertising) that are consistent with the brand voice.
Overseeing and optimizing the marketing production budget and timing in collaboration with creative leadership.
Providing support for the day-to-day execution of multichannel communications to existing and prospective Wireless customers, which include e-mail, SMS, Push, direct mail and digital tactics.
Bachelor's degree in Marketing and MBA, or other advanced degree.
Are a highly collaborative team leader with a proven track record in effectively leading, managing, mentoring, motivating, and inspiring others.
Previous agency and campaign development experience, ideally with value focused retail brands, CPG and/or telecom would be best.
Are self-motivated, have a growth mindset, and are driven-yet-diplomatic.
Have a positive attitude, resilience, and adaptability to changes, processes, and structure.
An understanding of the role of National advertising vs. Local vs. Field vs. Digital, and are always thinking of how to reach our multicultural audience first.
Desire to drive business results, win awards, and impress other creatives with your work.
Are forward-thinking, with a balance of analytical and creative thinking.
Outstanding written and verbal communication skills.
Proficiency with MS Office and Google Suite.
Are a self-starter with great organizational skills, and the ability to multitask, working in a fast-paced environment.
Exceptional sense of urgency, positive mindset with a strong aptitude for learning and problem-solving.
Proficiency with writing and executing on marketing and creative briefs.
Experience with A/B testing platforms and focus group research.
Application Deadline: 12 Nov 2024
Company Website: https://mycareer.verizon.com/
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