Job Context
The Associate Marketing Manager will play a crucial role in creating, implementing, and optimizing email campaigns to drive engagement, retention, and conversion. They should have a solid understanding of email marketing best practices, strong analytical skills, and a creative mindset to develop compelling content that resonates with our audience. They will use their strategic thinking, creative problem-solving skills, and data analysis expertise to drive impact for our organization and the communities we serve.
Job Description/Responsibility
- Manage strategy, execution, and optimization of marketing across all owned channels (email and on-site)
- Manage email marketing calendar, scheduling, and deployment
- Conduct A/B testing to optimize campaign effectiveness
- Monitor and analyze campaign performance and conduct robust reporting to understand campaign and channel effectiveness
- Combine creative thinking with data-informed strategy to develop new campaign ideas and channel optimizations
- Collaborate with internal Creative Studio to develop high-performing creative assets
- Work cross-functionally with Product, Customer Success, Engineering, Finance, and other teams
- Use tools like Iterable, Asana, Figma, and Google Workspace
- Stay updated on industry trends, best practices, and new technologies in email marketing to continuously improve campaign performance
- Have an understanding of CAN-SPAM and other regulatory requirements for email marketing to ensure deliverability and compliance
Education Requirements
- Bachelor/ Honors(Bachelor Degree in any Discipline) completed.
Experience Requirements
1 - 2 years of experience is required.
Additional Experience Requirements
- 1-2 years of email marketing experience with a proven track record in driving customer engagement and growth
Skills Requirements
- Experience using an ESP like Iterable, Braze, Klaviyo, etc.
- Strong understanding of email marketing best practices, including segmentation, personalization, list growth, deliverability, and optimization
- Strong customer advocate
- Analytical mindset with the ability to interpret data and make data-driven decisions
- Creative thinker with the ability to generate innovative ideas
- Strong business acumen with the ability to think strategically and innovatively
- Strong organizational and project management skills with the ability to multitask and meet deadlines
- Excellent communication and collaboration skills to work effectively in a team environment
- Alignment with Kiva's mission of improving financial access for all
Work Area
- Applicant should have experience of working in the following category(ies): Corporate Marketing
Industry Type
- Experience should include the following skills: Bank/Non-Bank Fin. institution
Job Location
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Application Deadline: 2 May 2024