Job Description/Responsibility
- Taking primary responsibility for planning, managing and reporting back on small-budget paid web, SEO/SEM, social media and display advertising campaigns.
- Planning and executing short-term online advertising campaigns in collaboration with the rest of the communications teams to raise awareness, attract donors, and recruit supporters.
- Drafting ad copy for campaigns as needed.
- Helping track advertising spends, including processing invoices and managing credits.
- Creating and implementing source codes and other tracking parameters across digital acquisition tactics and channels to collect and measure actionable data, including trafficking creative in DCM, Meta, X, LinkedIn, etc.
- Measuring the success of our paid advertising through both qualitative and quantitative methods, using insights to inform and optimize future campaigns.
- Maintaining a centralized library of campaign documentation, results and insights.
- Helping optimize audience journeys for specific targets, using strategic thinking, creative storytelling, and innovative paid outreach.
- Acting as a point of contact for onboarding and coordinating with outside distribution accounts, vendors and services.
- Working with the rest of the Acquisition Team to identify and pursue promising paid advertising opportunities.
- Helping to develop testing strategies in order to improve conversion value and/or campaign performance.
- Helping to develop best practices and guidelines to support more efficient and effective ad buys across the organization.
- Working closely with the broader Marketing Communications department to make sure all online advertising takes a full-funnel and cross-channel approach, providing training as needed.
- Participating in advancing EDF DEI goals in which people from all backgrounds and experiences feel connected, included, and empowered to address the environmental and organizational challenges in alignment with EDF values.
Education Requirements
- Bachelor/ Honors(Bachelor Degree in any Discipline) completed.
Additional Academic Requirements
- Bachelor’s degree, preferably in a quantitative discipline (equivalent experience can replace formal degree).
Experience Requirements
Minimum 2 years of experience is required.
Additional Experience Requirements
- 2+ years of experience in digital advertising/direct response campaigns.
Skills Requirements
- History of creative, logical, and analytical thinking.
- Proficiency in Excel and familiarity with Tableau.
- Inquisitiveness, with a curiosity for understanding root causes.
- Experience with Meta, X, LinkedIn and other ad managers.
- Strong written and oral communication skills; experience drafting and editing copy.
- Strong analytical skills and ability to track, report, and find insights in data.
- Strong interpersonal and collaboration skills.
- Ability to work well independently as well as in a diverse team.
- Demonstrates self-awareness, cultural competency and inclusivity, and ability to work with colleagues and stakeholders across diverse cultures and backgrounds.
- Interest in environmental advocacy and EDF’s mission
Work Area
- Applicant should have experience of working in the following category(ies): Corporate Marketing
Industry Type
- Experience should include the following skills: NGO/Development
Job Location
Apply Instruction
Application Deadline: 17 Sep 2024
