Job Context
Job Description/Responsibility
- Support lifecycle marketing initiatives by assisting in the build-out of various business-centric campaigns and canvases.
- Manage social media planning and posting, ensuring a consistent brand voice and message across all platforms.
- Search and vet potential influencers and content partners to expand the reach of our B2B brand and message.
- Pull and quantify reporting metrics to analyze campaign performance and inform future B2B marketing efforts.
- Assist with live event setup, promotion, and coordination to engage with our business audience and drive brand awareness.
- Develop and maintain sales enablement tools for the Outreach and Partnership teams to support lead generation and business growth.
- Conduct ongoing research for various B2B marketing initiatives, staying up-to-date with industry trends and best practices.
- Assist the Growth Marketing Manager with channel marketing efforts, including paid media, email, and content marketing.
- Collaborate with all departments within the marketing organization, ensuring effective communication and alignment on B2B goals and initiatives.
Education Requirements
- Bachelor/ Honors(Bachelor Degree in any Discipline) completed.
Additional Academic Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
Experience Requirements
Minimum 2 years of experience is required.
Additional Experience Requirements
- 2+ years of experience in marketing, with a focus on lifecycle marketing, social media, or content marketing.
Skills Requirements
- Experience with marketing technology platforms, including Braze, HubSpot, AppsFlyer, and GA4, is a big plus.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
- Proficient in social media platforms and management tools.
- Experience with marketing analytics and reporting tools.
- Familiarity with live event coordination and promotion.
- Passion for the cannabis industry and commitment to Leafwell's mission.
Work Area
- Applicant should have experience of working in the following category(ies): Corporate Marketing
Industry Type
- Experience should include the following skills: IT/Telecommunication
Job Location
Apply Instruction
Application Deadline: 22 Jun 2023