Plan and execute a global digital strategy across marketing channels to hit acquisition and revenue targets

Manage agency resources to drive quick execution and ongoing testing

Manage advertising budget and make regular optimizations based on ROI

Define, measure, and optimize intended marketing campaign success and report the results within Procore business segments.

Own strategy and execution of North America digital campaigns while aligning closely with country managers to achieve awareness, lead gen, and revenue goals

Collaborate with North America campaign managers to launch and optimize personalized digital campaigns to strategic audiences

Create a testing roadmap to continuously reach new audiences, grow our database, and improve conversion rates

Develop post-campaign reporting and quarterly performance reviews

Bachelor’s degree in Marketing, Business, Communications, or a related field is required

5+ years of direct marketing experience within a B2B and SaaS segment is preferred

5+ years experience with Google Ads, Bing, LinkedIn, Demandbase, Facebook, Youtube, Salesforce, Tableau, Google Analytics, Adobe, Marketo, or other digital platforms/automation tools

Experience managing multiple channel marketing activities simultaneously to help drive engagement

Experience with offline tactics such as direct mail, print media, content syndication, webinars, etc.

Strong attention to follow-through: the demonstrated ability to self-manage towards a set of defined goals, prioritize tasks and meet short deadlines within a fast-paced work environment

Detail-oriented with expert analytical skills: the ability to measure, analyze, understand, and present data to measure program effectiveness and validate strategy and spend

Growth mindset with a deep curiosity to learn and grow