Plan and execute a global digital strategy across marketing channels to hit acquisition and revenue targets
Manage agency resources to drive quick execution and ongoing testing
Manage advertising budget and make regular optimizations based on ROI
Define, measure, and optimize intended marketing campaign success and report the results within Procore business segments.
Own strategy and execution of North America digital campaigns while aligning closely with country managers to achieve awareness, lead gen, and revenue goals
Collaborate with North America campaign managers to launch and optimize personalized digital campaigns to strategic audiences
Create a testing roadmap to continuously reach new audiences, grow our database, and improve conversion rates
Develop post-campaign reporting and quarterly performance reviews
Bachelor’s degree in Marketing, Business, Communications, or a related field is required
5+ years of direct marketing experience within a B2B and SaaS segment is preferred
5+ years experience with Google Ads, Bing, LinkedIn, Demandbase, Facebook, Youtube, Salesforce, Tableau, Google Analytics, Adobe, Marketo, or other digital platforms/automation tools
Experience managing multiple channel marketing activities simultaneously to help drive engagement
Experience with offline tactics such as direct mail, print media, content syndication, webinars, etc.
Strong attention to follow-through: the demonstrated ability to self-manage towards a set of defined goals, prioritize tasks and meet short deadlines within a fast-paced work environment
Detail-oriented with expert analytical skills: the ability to measure, analyze, understand, and present data to measure program effectiveness and validate strategy and spend
Growth mindset with a deep curiosity to learn and grow
Application Deadline: 20 Jun 2023
Company Website: http://www.procore.com/
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