Job Context
- Bevi is on a mission to disrupt the beverage supply chain and replace single-use water bottles with smart water machines. Thousands of companies use Bevi to sustainably provide their employees with pure, sparkling, and flavored water at work. As the market leader in IoT-enabled beverage machines, we’ve raised over $60M in venture capital and we’re doubling year over year. In addition to maintaining hypergrowth with our current product line, Bevi is heavily investing in new product development.
The Marketing team fuels Bevi’s rapid growth by acquiring new customers, remarketing to existing customers, and building the brand and awareness of our mission. We take an ROI based approach to investing in campaigns and optimizing performance to drive the most profit for the business.
We are looking for a Content Marketing Manager and experienced copywriter to champion Bevi's brand voice and external communications. In this role you will develop a deep understanding of our customers in order to produce engaging and relevant content that improves customer engagement, build awareness, and ultimately drives sales. As part of the marketing team, you will develop a wide range of content for every stage of the funnel across media including emails, the website, blog articles/case studies, social media, and other content assets. You will also partner with other members of the Marketing team to execute customer acquisition campaigns to drive growth for the business.
Job Description/Responsibility
- Own the Organic Social and Email channels
- Build and execute a content strategy and editorial calendar with engaging and relevant content for our customers and prospects
- Write and manage content for ad campaigns, email campaigns, social media, the website, direct mail, and all marketing and sales collateral
- Collaborate across the Marketing team to optimize content for SEO and develop creative assets
- Manage Marketing communications platforms including Pardot (marketing automation platform)
- Partner across the company to continuously improve the quality and consistency of written and verbal communication
- Be eager to learn and take on new responsibilities!
Education Requirements
- Bachelor/ Honors(Bachelor Degree in any Discipline) completed.
Experience Requirements
No experience is required.
Skills Requirements
- Excellent storytelling and editing / proofreading skills
- Social media fluency / experience managing social channels for businesses
- Experience with email marketing, direct mail, and/or direct response marketing campaigns
- Strong organizational skills and the ability to prioritize tasks effectively
- Creativity and thoughtfulness about how written content, typography, and graphic design interrelate
- Experience collaborating with various sales, marketing, and design function
Work Area
- Applicant should have experience of working in the following category(ies): Marketing
Industry Type
- Experience should include the following skills: Manufacturing (Light Industry)
Job Location
Compensation/Benefits
- Own the Organic Social and Email channels
- Build and execute a content strategy and editorial calendar with engaging and relevant content for our customers and prospects
- Write and manage content for ad campaigns, email campaigns, social media, the website, direct mail, and all marketing and sales collateral
- Collaborate across the Marketing team to optimize content for SEO and develop creative assets
- Manage Marketing communications platforms including Pardot (marketing automation platform)
- Partner across the company to continuously improve the quality and consistency of written and verbal communication
- Be eager to learn and take on new responsibilities!
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Application Deadline: 5 Feb 2021
